Industry Guide
Local SEO for Salons: Attract New Clients Looking for Their Next Stylist
Free audit + complete optimization guide
Why Local SEO Matters for Salons
Finding a new stylist is personal. Clients research photos, reviews, and services before booking that first appointment.
82%
of consumers search for salons online
45%
book appointments same day
$65+
average service value
Top Keywords for Salons
Understand how your customers search:
General Searches
- Hair salon near me
- Best salon [city]
- Stylist [neighborhood]
Services Searches
- Haircut near me
- Hair color [city]
- Balayage [city]
- Highlights near me
Specific Searches
- Curly hair specialist
- Men's barber [city]
- Bridal hair [city]
Google Business Profile Tips
- Use specific category (Hair Salon, Barber Shop)
- Add all services with prices
- Include online booking link
- Upload portfolio of work
Photo Tip
Before and after photos are gold. Showcase your best transformations on your GBP.
Essential Directories for Salons
Beyond Google Business Profile, claim your listing on these industry-specific directories:
Yelp
StyleSeat
Vagaro
Booksy
Boulevard
Nextdoor
Facebook
Schema Markup for Salons
Recommended Schema
Use HairSalon or BeautySalon schema, add priceRange, and include Service schema for each service offered.
Review Strategy for Salons
- Ask for reviews with photos
- Highlight specific stylists in responses
- Encourage reviews mentioning services
- Respond to reviews with personality
Ready to take control?
Get your Health Report to see where your salon business stands.