Industry Guide
Local SEO for Plumbers: Be First When Pipes Burst
Free audit + complete optimization guide
Check Your Plumbing Business
See how you appear when homeowners need emergency plumbing help
Get your Health ReportWhy Local SEO Matters for Plumbers
When someone has a plumbing emergency, they search and call the first plumber they find. Being that first result is worth thousands in revenue.
93%
of consumers use internet to find local services
82%
of smartphone users search for local businesses
28%
of local searches result in a purchase
Top Keywords for Plumbers
Understand how your customers search:
Emergency Searches
- Emergency plumber near me
- 24 hour plumber
- Plumber open now
Services Searches
- Drain cleaning [city]
- Water heater repair near me
- Pipe repair [city]
Residential Searches
- Residential plumber [city]
- Home plumbing services
- Bathroom plumber near me
Google Business Profile Tips
- List all services: drain cleaning, water heaters, gas lines
- Add 24/7 or emergency service hours
- Include service areas and neighborhoods
- Add licensed, bonded, insured attributes
Emergency Tip
If you offer 24/7 service, make it prominent everywhere. Emergency searches convert at much higher rates.
Essential Directories for Plumbers
Beyond Google Business Profile, claim your listing on these industry-specific directories:
HomeAdvisor
Angi
Thumbtack
Porch
Houzz
Better Business Bureau
Nextdoor
Schema Markup for Plumbers
Recommended Schema
Use LocalBusiness with Plumber type, include areaServed for service regions, and add hasOfferCatalog for services.
Review Strategy for Plumbers
- Ask for reviews after completing jobs
- Highlight fast response times in responses
- Mention specific services in review responses
- Collect reviews mentioning emergency response
Ready to take control?
Get your Health Report to see where your plumber business stands.