Industry Guide
Local SEO for Medical Practices: Connect with Patients Searching for Care
Free audit + complete optimization guide
Check Your Medical Practice
See how patients find your practice when they need care
Get your Health ReportWhy Local SEO Matters for Medical Practices
Patients research doctors carefully before booking. Reviews and visibility directly impact new patient acquisition.
77%
of patients search online for doctors
$500+
average patient lifetime value
84%
trust online reviews as much as referrals
Top Keywords for Medical Practices
Understand how your customers search:
General Searches
- Doctor near me
- Primary care [city]
- Family doctor [neighborhood]
Specialty Searches
- Dermatologist near me
- Cardiologist [city]
- ENT doctor [city]
Urgent Searches
- Walk-in clinic near me
- Same day doctor appointment
- Urgent care [city]
Google Business Profile Tips
- Use specific specialty category
- List conditions you treat
- Include insurance accepted
- Add online scheduling link
Trust Tip
Add provider credentials and hospital affiliations. Patients want to know they're in qualified hands.
Essential Directories for Medical Practices
Beyond Google Business Profile, claim your listing on these industry-specific directories:
Healthgrades
Zocdoc
Vitals
WebMD
RateMDs
Doctor.com
Google Health
Schema Markup for Medical Practices
Recommended Schema
Use Physician or MedicalClinic schema, add medicalSpecialty, and include insurance information.
Review Strategy for Medical Practices
- Encourage reviews mentioning care quality
- Highlight bedside manner in responses
- Collect reviews from long-term patients
- Respond professionally to all reviews
Ready to take control?
Get your Health Report to see where your medical practice business stands.