Industry Guide
Local SEO for Massage Therapists: Be Found When Clients Need Relief
Free audit + complete optimization guide
Why Local SEO Matters for Massage Therapists
Clients seeking massage want someone they can trust with their body. Reviews and credentials matter enormously.
47M+
massage sessions annually in US
$80+
average session rate
72%
search online for massage therapists
Top Keywords for Massage Therapists
Understand how your customers search:
General Searches
- Massage near me
- Massage therapist [city]
- Massage [neighborhood]
Types Searches
- Deep tissue massage [city]
- Swedish massage near me
- Sports massage [city]
Specialty Searches
- Prenatal massage near me
- Couples massage [city]
- Thai massage [city]
Google Business Profile Tips
- Use Massage Therapist category
- List all modalities you offer
- Include credentials and certifications
- Add online booking link
Trust Tip
Display your license and certifications prominently. Clients want to know they're in qualified hands.
Review Strategy for Massage Therapists
- Collect reviews mentioning relief and relaxation
- Highlight professionalism
- Encourage reviews for specific modalities
- Respond with warmth and professionalism
Ready to Improve Your Local Visibility?
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