Industry Guide
Local SEO for Florists: Bloom Online and Grow Your Flower Business
Free audit + complete optimization guide
Why Local SEO Matters for Florists
Flowers are often last-minute purchases. Being visible when someone needs flowers today means more orders.
$35B
US floral industry value
65%
of floral purchases are gifts
70%
search online for florists
Top Keywords for Florists
Understand how your customers search:
General Searches
- Florist near me
- Flower shop [city]
- Flower delivery [neighborhood]
Occasions Searches
- Wedding flowers [city]
- Funeral flowers near me
- Birthday flowers delivery
Products Searches
- Rose bouquet [city]
- Flower arrangements near me
- Plant delivery [city]
Google Business Profile Tips
- Use Florist category
- Add photos of your arrangements
- Include same-day delivery options
- List occasions you serve (weddings, funerals)
Urgency Tip
Emphasize same-day delivery in your GBP. Many flower purchases are urgent.
Essential Directories for Florists
Beyond Google Business Profile, claim your listing on these industry-specific directories:
Teleflora
FTD
1-800-Flowers
Yelp
The Knot
WeddingWire
BloomNation
Schema Markup for Florists
Recommended Schema
Use Florist schema, add product offerings with Product schema, and include delivery area with areaServed.
Review Strategy for Florists
- Collect reviews with arrangement photos
- Highlight freshness and quality
- Encourage reviews for special occasions
- Respond mentioning the occasion
Ready to take control?
Get your Health Report to see where your florist business stands.