Industry Guide
Local SEO for Contractors: Get Found for Home Improvement Projects
Free audit + complete optimization guide
Check Your Contracting Business
See how homeowners find you when planning their next project
Get your Health ReportWhy Local SEO Matters for Contractors
Home improvement projects are major investments. Homeowners research contractors thoroughly before reaching out.
85%
of homeowners search online for contractors
$15K+
average project value
72%
read reviews before contacting
Top Keywords for Contractors
Understand how your customers search:
General Searches
- Contractor near me
- General contractor [city]
- Home renovation [city]
Projects Searches
- Kitchen remodel [city]
- Bathroom renovation near me
- Home addition contractor
Specific Searches
- Licensed contractor [city]
- Best contractor [neighborhood]
- Deck builder near me
Google Business Profile Tips
- Use General Contractor or specific category
- List all project types
- Include license number
- Add portfolio photos
Trust Tip
Display your license, insurance, and years in business prominently. Trust is everything in contracting.
Essential Directories for Contractors
Beyond Google Business Profile, claim your listing on these industry-specific directories:
HomeAdvisor
Angi
Houzz
Thumbtack
Porch
BuildZoom
BBB
Schema Markup for Contractors
Recommended Schema
Use GeneralContractor schema, add portfolio using ImageGallery, and include hasCredential for licenses.
Review Strategy for Contractors
- Collect reviews after project completion
- Showcase before/after in responses
- Highlight on-time and on-budget projects
- Encourage detailed project reviews
Ready to take control?
Get your Health Report to see where your contractor business stands.