Industry Guide
Local SEO for Attorneys: Be Found When Clients Need Legal Help
Free audit + complete optimization guide
Why Local SEO Matters for Attorneys
Legal searches are high-intent. When someone searches for an attorney, they have a real legal need and are ready to hire.
96%
of people seeking legal advice use search
74%
of consumers visit law firm websites
$1000+
average value per legal lead
Top Keywords for Attorneys
Understand how your customers search:
Practice Areas Searches
- Personal injury lawyer [city]
- Divorce attorney near me
- Criminal defense lawyer
Urgent Searches
- Lawyer near me
- Free legal consultation [city]
- Attorney open now
Specific Searches
- Car accident lawyer [city]
- DUI attorney near me
- Estate planning lawyer
Google Business Profile Tips
- Use specific practice area category
- List all practice areas in services
- Add free consultation offer
- Include bar association membership
Trust Tip
Add credentials, awards, and years of experience to your profile. Clients want an experienced attorney.
Essential Directories for Attorneys
Beyond Google Business Profile, claim your listing on these industry-specific directories:
Avvo
FindLaw
Justia
Martindale-Hubbell
Super Lawyers
Lawyers.com
Nolo
Schema Markup for Attorneys
Recommended Schema
Use Attorney schema with knowsAbout for practice areas, add LegalService schema, and include FAQ schema for legal questions.
Review Strategy for Attorneys
- Collect reviews mentioning case outcomes
- Highlight communication and responsiveness
- Respond professionally to all reviews
- Maintain ethical review practices
Ready to take control?
Get your Health Report to see where your attorney business stands.