Industry Guide
Local SEO for Accountants: Be Found When Clients Need Financial Help
Free audit + complete optimization guide
Check Your Accounting Practice
See how clients find your firm when they need accounting help
Get your Health ReportWhy Local SEO Matters for Accountants
Finding a trusted accountant is a careful decision. Businesses and individuals research thoroughly before hiring.
65%
of small businesses use accountants
$500+
average monthly client value
71%
search online for accountants
Top Keywords for Accountants
Understand how your customers search:
General Searches
- Accountant near me
- CPA [city]
- Bookkeeper [neighborhood]
Tax Searches
- Tax preparer near me
- Tax accountant [city]
- Small business taxes
Business Searches
- Business accountant [city]
- Payroll services near me
- Bookkeeping [city]
Google Business Profile Tips
- Use CPA or Accountant category
- List all services (tax, bookkeeping, payroll)
- Include industries you serve
- Add credentials and certifications
Seasonal Tip
Update your GBP posts during tax season. Promote early filing and deadline reminders.
Essential Directories for Accountants
Beyond Google Business Profile, claim your listing on these industry-specific directories:
CPA Directory
AccountingToday
TaxBuzz
Yelp
BBB
AICPA Find a CPA
LinkedIn
Schema Markup for Accountants
Recommended Schema
Use AccountingService schema, add credentials with hasCredential, and highlight specializations.
Review Strategy for Accountants
- Collect reviews mentioning tax savings
- Highlight responsiveness and communication
- Encourage reviews from business clients
- Respond professionally to all reviews
Ready to take control?
Get your Health Report to see where your accountant business stands.